“If you build it, they will come.”
This promise may have worked for Field of Dreams’ Ray Kinsella beckoning famous ghosts of baseball’s past to a corn field in the middle of Iowa, but with over-crowded app stores and countless copycat apps, it simply does not work as a user acquisition strategy for app startups and mobile games.
Any indie developer knows the difference between a struggling app and a popular one, at least in the beginning, is how much traction you’re able to gain through downloads and installs in the initial days after the app’s launch.
Unfortunately, there’s no way to magically share your new app with the entire world at once, so you need a touch of creativity and a lot of old-fashioned hard work to drive initial downloads for quality user acquisition – i.e. getting users that will actually want to use and enjoy the app, therefore helping you drive more downloads, rather than people who could care less about your app’s existence on their phone.
Our Best User Acquisition Advice
After developing more than 100 apps and working with droves of indie developers and app-based startups, we’ve come up with a step-by-step tutorial presentation to help fellow indie developers get quality users and drive even more downloads while saving their precious funding to further other aspects of their business.
View the SlideShare below, and feel free to share it elsewhere around the web. We’re all about helping app startups and indie gaming studios gain traction to reach their goals.