• 19 September 2012

Getting started with your Clone App Business

Clone App

As I promised in my last post, I am going to give out some tips on getting your clone app business off the ground. Being the CEO of an app development company I talk to people planning to start their “app empire” (there is even a very popular facebook group by the name) almost everyday. Only a few ever are successful. I will mention what might be the differentiating factors and what you should keep in mind.

1. Do your homework well. See the numbers- competition, market size, cost etc. Most people are driven by passion rather than research. While passion is a great thing that will make sure you execute well but it can lead you in wrong direction. An example would be making another “where is my car” app because your girlfriend (who rarely uses any apps on smartphone BTW) told you how cool it would be if your “company” built it.

2. Be ready to spend. Good apps are not cheap to build, simple as that. While there are ton of poorly made apps in the AppStore, nobody downloads them and they never make a penny for anyone. It’s a waste of efforts, money and time. Hire a great designer, developer and work hard to make it an app that is great to use. Trust me you (and everyone else) will see the difference between a $500 app and a $50k app easily. You get what you pay for. Choose the right people and get something made that you (and hence others) love. Don’t just make an app for the sake of it.

3. You don’t need 10 apps to be successful. I have seen many people talking of plans to build 10 apps from the word go. Apparently, they feel 10 apps will make them a great apps company. Number of apps doesn’t matter, number of users does. So find one problem statement, solve it in the best possible way, get some audience, generate some revenues and then think about diversifying, if at all.

4. Marketing is also a cost. Many people will spend thousands of dollars building an app but not a few hundred bucks to get some basic marketing done for the app. Nothing sells itself, even free apps are not downloaded if you don’t market. I know the word of mouth blah blah- my product is amazing people will tell other people. Still you need the initial critical mass to get this going. Either be ready to find and get those early adopters to use your app yourself or pay some one to do this for you.

Finally, keep at it. People have been, are and always will be building app empires. There is no good or bad time to do this, just good or bad ways to do it. Feel free to ask anything if you have any doubts or if you want help, give us a shout!

6 Responses to “Getting started with your Clone App Business”

  1. Manas Paldhe September 19, 2012 at 5:57 pm #

    I would like to politely argue against point 3.
    10 is not a huge number.
    I would have agreed if the number was 100 or so.
    But I believe that you need to make at least 10 apps and then one of them will make it big.
    Even the best companies cannot sell each and every product!

    Manas Paldhe

  2. samar September 19, 2012 at 6:16 pm #

    What I mean to say is that the effort put in every app should be whole hearted. People sometimes make many apps for the sake of it. They will make cheap, unintuitive apps and hope one out of ten will be a hit, that doesn’t happen.

  3. Xan September 19, 2012 at 9:22 pm #

    Hey Samar,
    Great article. Thanks for sharing.
    I’m looking forward to hanging out and discussing future plans in San Fran.

  4. samar September 20, 2012 at 1:26 am #

    Thanks for the comment Xan.

    Looking forward to meeting you in person. I have forwarded you my itinerary BTW.


  5. Mark November 16, 2012 at 2:50 am #

    Great article Samar.

    Makes a lot of sense and I think another key point that will make or break an app business is motivation. A person’s motivation to do something like this is key (as Chad says in App Empire). I think if someone goes into the business with dollar signs flashing in their eyes then they won’t make it.

    • samar November 16, 2012 at 4:09 pm #

      Thanks Mark. Motivation is obviously the most important factor in any venture, not just apps. :)

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