Going to a Beauty Salon is my favorite and the most dreaded time of the month. Favorite because I love the ‘me’ time. But, on the other hand, dreaded because I have to first go telephone number hunting and pray to all my Gods to get off the waiting line. And if that is not possible, then I have to travel all the way to the Salon to book an appointment and check out the prices. And even then I am uncertain about whether I would get the appointment at my desired time or not. *Sigh* I wish it was as easy as ordering pizza or booking a cab.
Marrying technology with a Salon is extremely crucial to welcome fresh change and innovation in the industry, and make beauty services easily accessible for tech savvy customers. Let’s face it! In this time and age, your Salon must have a fully functioning mobile and web based solution. Because, today, a consumer would first Google about your salon, gather all the necessary information, form an image about your brand, and then decide to approach you for your services. And if he/she does proceed, then he/she would prefer to communicate via a mobile app and/or a website in minimum clicks. Moreover, it has become increasingly necessary for Hair and Beauty Salons to provide an enterprise mobility solution to their Staff and Admin to streamline the day-to-day workings and appointments of the Salon.
Still not convinced? Explained below are 5 reasons that explain why your Hair and Beauty Parlor needs a custom-made Enterprise Mobility Mobile and Web based Solutions.
1) To Integrate Communication
For any service-oriented business, seamless communication forms the backbone of a company’s success. And for Hair and Beauty Salons, it plays an even more important role. Ensuring that your always ‘on-the-go’ Customers connect smoothly with your Salon, and perform all the required activities like making appointments, finding information about the products, services and special deals, providing feedbacks etc. by putting in the least amount of effort can definitely help you in the long run. Besides, establishing a solid framework for corresponding with your Staff can help you manage their time and schedule more efficiently. Using mobile and web solutions to integrate communication between the Client, Staff and Admin could assist you in efficiently managing your business on any smart device.
2) To Increase Your Customer Retention and Loyalty
Thanks to highly sophisticated on demand mobile and web solutions, consumers are getting accustomed to instant gratification. And seeing your app icon on their smart-device’s home screen would definitely make them prefer you over the competitors. Besides, keeping them engaged with promotional deals and discounts can increase their loyalty towards your brand and keep them coming back for more. In simple words, making your customers’ beauty salon experience of getting your services a cinch could help you in not only boosting your brand loyalty, but also improving your customer retention figures. Moreover, Salon Staff can benefit from this by developing deeper bonds with the regular clients and providing customized services to them.
3) To Revamp Brand Image and Profile
2014 is not about being up-market and elite. It is about being fashionably high-tech and graciously present on every online channel. Because this is where you can communicate your brand message and ideology to your existing as well as potential customers, and build an à la mode image of your salon. So, apart from infusing new hairstyles and latest make-up trends in your to do list, transform the way your customers see your Salon by adding mobile and web based technology solutions to your beauty business and agenda. And enjoy the competitive advantage over other salons.
4) To Accumulate Rich Data on Customers
Every Consumer is looking for a Beauty Service Provider who understands him/her, knows about his/her preferences, and is willing to provide customized grooming services especially designed for him/her. And on the Salon’s part, it is only possible if they have a bank of rich demographic and psychographic data to understand their Customer’s behaviour and preferences. Hence, by the virtue of enterprise mobility solutions, your Salon can collect information on Customers, and use it to suggest them better products and services according to their requirements, and push promotional deals and discounts which might be of interest to them.
5) To Increase your Bottom Line and Profits
Last but not the least, making yourself present on the mobile and web platform can have a positive impact on your revenue. You can enjoy regular influx of Customers by making your products and services easily accessible and conveniently available. Besides, with increase in rate of customer retention, higher brand loyalty and awareness, free flow of communication, and better personalized beauty services (as discussed earlier), your Salon’s bottom line and profits are ought to go up the graph.
Click Labs is offering high-end Enterprise Mobility Solutions for Hair and Beauty Salons, with features like booking appointments, displaying special deals and promotions, invoice generation, etc. We have also worked with MiniLuxe, beauty salon chain in Boston area, which has recently bagged the funding of $23 million. Read more on TechCrunch. If you are a single or chain of Salons who are looking for consultation on the best to integrate mobility solutions with your existing platform, then Get in Touch with us now.