For most of us, Internet has become a gateway to information. Whenever we need information about a product or company, we Google it. In consequence, the importance of having positive reviews on the first pages of Google can’t be underestimated. One negative review can hurt your business significantly.
Therefore all business people need to start taking care of their online reputation. Online reputation management lets you take control of what Internet users see when they search for your company on Google, Bing or Yahoo.
Since Online Reputation Management is connected to Search Engine Optimization, some techniques might appear similar. But don’t be mistaken, their goals are totally different. The most frequent ORM strategies include content creation, social marketing, promotion of the current positive content and creating social profiles.
Having a positive online reputation gives an indication to potential clients, business partners and future employees of the high quality you provide and your credibility.
Negative listings of your website on the search engines might originate from your competitors, a news site, a message board or ex-employees. As these slanderous reviews can be devastating for your company, it’s of great importance to bury them and be prepared for people abusing social media to put your company in a bad light.
Our Reputation Management Consultants are here to help you out. We build a positive online reputation and push every negative comment away from the first pages of any Search Engine.