Can it be beneficial for my business?
Yes, of course. Today, all companies need to follow this trend and go social. Social media allows you to reach countless number of people, your potential customers. The way by which they are approached is practical and intimate. Therefore you can build a strong relationship. If you are a B2B company, social media can ease the process to lead generation because behind those companies that are your clients are always some real people.
What are the advantages of SMM?
The best thing about social media marketing is its reach and effectiveness, together with the small investment that is necessary to achieve your goals. On the other hand, you may need to invest a lot of time. To rule this that’s why agencies like Click Labs exist. Social media marketing gives you an opportunity to connect with your customers and learn from them directly. They can stay in touch with you and express their opinion over your products and services. It’s like having a marketing research done – but for free and in credible manner.
Which social media platforms should I use?
There are plenty of different social networks on the web, however it is not the point to join them all. Usually, it is more productive to use a few of them. Be very active to engage as many people as you can. The success of social media is measured by the reputation. It involves a lot of effort on building and managing a profile. The more realistic you are the more fans/followers/friends you have.
What are the most popular networks?
Facebook, Twitter, LinkedIn, Myspace, YouTube and more local ones, specific for each country.