Here are some SEO FAQs that our customers ask us regularly, if you dont find the answer to your question here, just shoot us an email and we will answer it for you.
How do the search engines work?
Search engines index all the websites on the world wide web with the help of bots called crawlers and associate every website with a set of keywords. Then they calculate the ranking of websites based on various factors like domain authority, trust and content quality. The exact algorithms are always changing and so are the SEO techniques.
What is organic SEO?
Organic SEO means the process of optimizing a website so that it is better crawled by search engine bots and everything is indexed properly. There are other aspects like improving website authority and trust to improve search engine rankings.
Can better Search Engine Rankings be bought?
No, you cannot pay your way to top of search engine rankings. You can however buy ads shown along with search results which are clearly marked so. These are however charged per impression or per click.
“Black Hat SEO” vs. “White Hat SEO”?
There are two ways of achieving good positions in search results. One is long lasting and more transparent , however requiring more effort – White Hat SEO. The other one is very fast, yet not long term and moreover can be punishable- Black Hat SEO. We believe in organically improving rankings via White hat methods only.
Why isn’t my website getting good rankings in main search engines?
There might be many reasons for that. Websites might not appear in top of the search results due to:
- non optimized website content and design
- lack of proper indexing
- penalty for using Black Hat SEO tactics
- lack of proper submission
How to be in top 10 search results?
Simply put, its not a simple question to answer. There are many factors and this requires constant effort. Please get in touch and we would be happy to walk you through all the steps you need to take to get your website in top search engine results.