Internet Marketing is all about maximizing the number of visitors who perform a desired action (conversion rate). You can do this by increasing the number of visitors itself or by getting existing visitors to convert better. Whether your website sells products or plans to generate leads, ROI of your internet marketing efforts depends heavily on Conversion Optimization. Conversion Optimization refers to the process of widening the sales funnel to make sure more of the visitors to your website convert into leads or sales. Any marketing campaign needs to be followed up with a coordinated Conversion Optimization campaign to optimally benefit from the traffic generated. We follow a very effective workflow in our Conversion Optimization campaigns:
- Metrics Analytics
- Landing Page Optimization
- Sales Funnel Optimization
- Multivariate Testing and A/B Testing
- Website Optimization
- Reporting/Key Performance Indicators (KPIs)
Metrics Analytics :
Every Conversion Optimization Campaign starts with an analysis of the then present situation. Existing traffic sources are analyzed and the conversion rates for different traffic sources are charted. We critically analyze the user behavior on your website and identify areas that could be improved from a usability point of view.
We correlate how the visitors coming to the website expect different things depending upon the traffic source they are coming from. Depending on the data we gather we chart out a strategy to optimize the landing pages for various visitor sources seperately to make them most relevant to the visitor’s interests.
Landing Page Optimization :
Landing page for any particular traffic source is the page where the visitor first enters the website. It is very important that this landing page is relevant and helps the visitor get to his/her information of interest in minimum possible effort and time. Well optimized landing pages are the key to a well executed Conversion Optimization campaign.
Sales Funnel Optimization :
The end of the sales funnel forms the final (and most important) task of achieving business goals and objectives. But, for this websites need to first assist visitors to navigate through the sales funnel. Have you ever tried to analyze your sales funnels? It is easy to define the end, but determining the start of the funnel and how to attract the customers towards this funnel is critical. We can help you optimize from the first step of sales funnel where visitors first start their interaction with your website and hence widening your existing sales funnel at every step.
Multivariate Testing and A/B Testing :
A little bit of tweaking can account for a big difference. Testing helps to outline strategies which generate best results we excel in setting up A/B or multivariate testing to filter what works and what can be even better. We use a set of industry standard tools like Google Website Optimizer, Crazy Egg, Visual Website Optimizer and many more.
Website Optimization :
Website Optimization serves to amend issues like outdated content, broken links and other issues which repel the customers and search engine alike. We will fine tune your calls-to-action, add optimized content, and streamline other elements of user interaction.
Reporting/Key Performance Indicators (KPIs) :
We believe in complete transparency. We thus provide a detailed account of key performance indicators of your websites, for you to measure how our Conversion Optimization strategies have affected your website.
