PPC Glossary

Keyword Research:
They are generated from sources including website copy, search engine tools, and competitive reviews. We also make use of Broad match, Exact match, Phrase match, and Negative match types to ensure relevant queries receive maximum exposure.

 

Competitive Analysis:
Who targets your desired keywords? Which other companies are competing for the same traffic, and what are they doing? Our PPC services team critically analyzes the competitive marketplace for your chosen keywords; thus developing strategies to achieve Top rankings and stay there.

 

Sponsored Search Ads:
PPC advertisements are the sponsored links appearing above or to the right of the natural search results. As they create immediate online visibility, they must be handled carefully. Our marketing experts help you establish and manage a cost-effective strategy for a profitable return on your investment and increase your sales.

 

Contextual Advertising:
Using this strategy, ads are placed within a website rather than on search engine results pages. We would help you manage your contextual advertising so you can target the right market on the right sites.
Reporting/Key Performance Indicators (KPIs): We provide a detailed account of key performance indicators of your websites, for you to evaluate and measure the growth process of your PPC campaign.

 

Reporting:
Our PPC team daily reviews data, ensuring an early identification of trends to improve campaign results. We also slice and dice the data to evaluate key data points. Our standard reporting instills valuable performance insight into keywords, ad text messages, campaigns, ad group, and a wide variety of other important metrics. We shall provide detailed reporting on the most critical data points to help develop your PPC campaign.

 

Bidding:
Appropriate bid levels will be established and determined for each keyword according to performance, to ensure careful spending of your dollars. Regular optimization of keywords and ad text ensures savings, while allowing for increased bids on top performing keywords.
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