PPC FAQ

Do I need it?
Pay Per Click is the modern and extremely well targeted advertising medium. As PPC definition states, the advertisements appear only when Internet users express their interest in products or services that you offer. Moreover, you only pay when people click on your ad and go to your site. Basically, PPC advertising is a very efficient way of promoting your business online.

 

What is the difference between PPC and Organic/Natural SEO?
Firstly, the PPC advertisements are more time efficient as they can be launched more quickly. The organic SEO usually involves few months of work to show results. Secondly, PPC is focused on a big amount of keywords while organic SEO is limited to only few high-return keywords. Thirdly, the results of PPC campaign are easier to measure than in natural SEO.
PPC ads will be displayed on the search results pages of major search engines, such as Google, Yahoo, or Bing. Your sponsored links (ads) would be shown on the top and along the right hand side of the page, while the natural links are displayed on the main body of the page. The ads have slightly different background too.

 

How to find relevant PPC keywords?
Firstly, you need to know what your company is doing. You should only bid on keywords for your products and services. You can use one of free keyword tools that are offered by search engines. This tool creates a sort of keyword universe and then gets rid of PPC keywords that are not suitable for your company. Remember, each keywords costs money. You need to be careful, you cannot bid all possible keywords – it might get searchers angry as it makes searching irrelevant. The less relevant you are for the search engine algorithms, the more likely it is that your web site gets punished.

 

How can I track the results?
Firstly, you need to know what you want to measure. It mostly depends on what your goals are, whether you want to sell directly or generate leads, you need to know that. Once the goals are established, there are few methods to track the results such as conversions. Tracking is very detailed and lets us provide you with various reports that will guarantee the transparency.

 

Is PPC expensive?
Usually, PPC is a very effective way of advertising your website online. However, it is effective only when managed properly. Otherwise, it might become expensive. You need to pay attention to details and know where exactly your money is spent and if it really brings you any return on investment. You need to know what keywords are generating the most traffic and then reconsider deleting some of the least effective ones.
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