Why do I need Pay Per Click?

Pay Per Click is the best targeted internet advertising medium. In PPC, your ads appear only when Internet users express their interest in products or services that you offer, this way only the customers who are willing to spend will be exposed to your brand. Moreover, you only pay when people click on your ad making the whole campaign efficient and thus containing your costs.

What is the difference between PPC and Organic/Natural SEO?

Firstly, PPC ads are more time efficient as they can be launched extremely quickly. Organic SEO usually involves few months of work before it starts showing results. Another difference is that PPC is focused on a big amount of keywords while organic SEO is limited to only few high-return keywords. As far as the results are concerned, the ROI of PPC campaigns are easier to measure than the long term results of natural SEO.

PPC sponsored ads and natural ads appear in different areas of the search result page: your PPC ads will show on the top and along the right hand side of the page, while the natural links are displayed on the main body of the page. The ads have slightly different background too.

What does Competitive Analysis mean?

In order to elaborate the perfect strategy, we need to know who is going to compete with you for the keywords you have chosen and which other companies are targeting the same users and how are they doing it.

Our PPC services team will analyze your competition in order to elaborate the best response to their PPC campaigns and guarantee you results.

How can I find relevant PPC keywords?

Firstly, you need to have a real understanding of your company and its core activities. This is important as you should only bid on keywords that are strongly connected to what you are doing, to avoid paying for clicks that will not convert.

Free keywords tools are available to create a list of positive keywords adapted to your business and of negative keywords you need to avoid. Remember, each click costs money and you need to find the right balance between keywords in order to have positive returns from your campaign. C

Choosing the the right keywords is extremely important, as search engines understand when your ad is not relevant to the users and will punish you for your

How can I track the results?

Depending on your campaign’s objectives, on whether you want to generate leads, direct sales or build brand exposure, we will use the indicators that are right for you and will make you understand in which direction you are going.

Calculating conversion and cost per acquisition are two examples that you will regularly find in your monthly reports

Is PPC expensive?

PPC is a very effective way of advertising your website online. However, it is effective only when managed properly otherwise it might become expensive. You need to pay attention to details and know on which clicks you are spending your money and if they are bringing you a positive return on investment.

You need to know which keywords are generating the most traffic, delete the least effective ones and research for new keywords that will better your campaign’s performance.