ORM FAQ

How does online reputation management work?
Online reputation management is simply a set of strategies and tools to protect companies, brands and individuals from negative publicity on the web. It involves all needed activities to decrease the damage created to one’s reputation. However, it does not apply only to restoring reputation. It can also build company’s reputation in Internet.

How does the process look like?
While managing your reputation online, the first thing you need to do is identifying your company’s current online reputation. Then, you need to get rid of all negative reviews in top of search results, if there are any. It will bring up the positive opinions to the top of the result page. This actions must be consistent and repeatable. The last thing is writing positive reviews yourself. You can do it using blogs or press releases and position them with keywords relevant to your business.

Why is it important?
Most of the Internet users search for information on Google, Yahoo and Bing. It has been proved that if on the first result page there are some negative reviews about your company, most of the users would not enter your website. Therefore, you need to fight for your reputation, otherwise you will start losing potential clients.

What are the threats of bad online reputation?
Not good online reputation can bring you a lot of problems in your professional relationships. Your company may lose prospective clients and leads. Negative Online Reputation may encourage doubts in your current customers minds and it might influence their opinion about your company, products or services.