I have been answering a lot of phone calls and my Inbox is full with emails from clients who believe that they have been hit by the Penguin update, Google’s new algorithm targeting Webspam. Or maybe they have been hit by the Panda? It is not clear. But it is clear that for some [...]
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RSS feed for this section10 Ways To Increase Room Bookings Using Twitter
Twitter has come up to be known as one of the world’s most popular social networking and microblogging website. Twitter is visited by millions of users daily. Twitter allows users to send short, text messages called Tweets. It allows messaging friends instantly and gain group of devoted Followers. Many hotels are already making good use [...]
101 Online Hotel Marketing Strategies
Here is my next addition to the online hotel promotion series. In my last article I gave you tips to gain more room bookings using Facebook. In this article I will give you 101 online hotel marketing tips that you can incorporate in your marketing plan for increased room bookings and higher ROI. Hotel [...]
How to use Pinterest for Business Promotion? 14 Pinteresting Tips
It won’t be wrong if I say, Pinterest is the new star rising on the social media horizon. It once appeared that Facebook, Twitter and other primarily text based social networking websites are the only way to connect socially. But, Pinterest is indeed a refreshing change and the virtual world has welcomed Pinterest with open [...]
3 Steps for a Successful Facebook Ad Campaign
Facebook is the world’s favorite social network. With over 800 million active users it has become a global voice. The growing influence of Facebook on our lives and an exponential increase in its number of users has added a new dimension to the world’s most popular social networking website. Facebook advertising is the new dimension [...]
A To Z of Closed Loop Marketing
What is Closed Loop Marketing? It is a process that makes ongoing sales and marketing interactions more effective and enhances the chances of closing a lead manifolds. The Process of Closed Loop Marketing The communication initiates between the marketer and the lead. The lead then provides information about their requirements and preferences. A marketer [...]
The Fifth Annual Social Media World Forum Europe
The fifth annual Social Media World Forum Europe is going to take place at Olympia 2 exhibition and conference center in West Kensington, London on Mar 27-Mar 28. According to an estimate near about 4000 industry professionals and the world’s leading marketing and business minds will be gathered around to share experience, practical hands on [...]
New Facebook Timeline to Express a Brand More Visually
Finally, the new Facebook Timeline is in hands of Brands providing the companies with new features for their marketing campaigns on social networks. Now companies have the option to use the new Facebook Timeline to express a brand more visually inspire the users to spend more time browsing pages and reading their feed stories. [...]
Facebook Premium Ads will Now Appear in Mobile Applications
Facebook on Wednesday announced at the company’s first ever marketing Conference named fMC (Facebook Marketing Conference), held at the American Museum of Natural History in New York City, that Facebook Premium Ads will now appear in mobile applications. Under the new feature, mobile news feeds will be used to display the advertisements. Advertisers would definitely [...]
LinkedIn has Launched Its New Follow Company Button
To compete with Facebook’s Like and Share, Twitter’s Follow and Google Inc.’s Google +1 button, LinkedIn has launched its new Follow Company button. Now Brands can embed LinkedIn’s this new “Follow Company” button on their home pages. “Today, we’re excited to announce the launch of LinkedIn’s Follow Company button.”, Announced Mike Grishaver, the senior product [...]
