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As a small business owner you may not be aware of Search Engine Optimization (SEO) but that does not mean it cannot benefit you. The essence of SEO is that it helps you improve the ranking of your business on the Google search algorithm. And this in turn helps your business climb up the Google search listing. So as a small business owner you can always benefit from SEO to improve Google rankings of your business.
In a recent interview, Samar Singla, CEO of Click Labs revealed how he and his organization has helped small and...
3 CEOs in 3 years
Inflated academic credentials are believed to be the reason behind the resignation of Scott Thompson from the post of Chief Executive Officer at Yahoo! Inc. The Yahoo CEO resigns after much speculation.
Thompson joined Yahoo as the CEO of the company in January this year. He came from eBay Inc., and replaced Carol Bartz whom Yahoo had dismissed in September 2011.
It was on May 3 that Daniel Loeb who is a principal stakeholder (with 5.8% stake in Yahoo through the Third Point LLC) discovered the...
I have been answering a lot of phone calls and my Inbox is full with emails from clients who believe that they have been hit by the Penguin update, Google’s new algorithm targeting Webspam. Or maybe they have been hit by the Panda? It is not clear. But it is clear that for some the traffic has come down drastically and the situation is grim.
The worst hit, I believe, are those local business owners who have spent a considerable amount from their limited marketing budget to buy link building schemes. Probably, they got into...
If inside sources are to believed, Google is considering acquisition of social media platform Meebo. However, CEO of Meebo, Seth Sternberg was tight lipped about the negotiations. The inside news is that Google is expected to buy seven year old Meebo for $100. But there is no official release about Google acquiring Meebo yet.
Ever since its launch in the year 2005, Meebo has evolved consistently. The first offering from the company was the Meebo Messenger. It was a web based instant messenger platform that did not require users...
An increase in the number of site visits always feels good. But, the real statistic that matters is Conversion Rate- the ratio of site visits to rooms booked online. To know what visitors do on your website is more important than how do they get there. Are your site visitors booking or abandoning?
It is of utmost importance to understand why site visitors abandon a transaction in order to remove the obstacles that deter them from making bookings. You can follow these inexpensive ways to relieve customers of discomfort, encourage...
Twitter has come up to be known as one of the world’s most popular social networking and microblogging website. Twitter is visited by millions of users daily. Twitter allows users to send short, text messages called Tweets. It allows messaging friends instantly and gain group of devoted Followers. Many hotels are already making good use of this free website for effective sales & promotion of their hotel services.
Hotels use this website as a quick and efficient way of providing information to customers. Hotel industry experts...
Here is my next addition to the online hotel promotion series. In my last article I gave you tips to gain more room bookings using Facebook. In this article I will give you 101 online hotel marketing tips that you can incorporate in your marketing plan for increased room bookings and higher ROI.
Hotel Industry is highly competitive. Internet is the new medium you can utilize to reach out your target audience. And if, you are able to use online resources effectively then you will certainly have an edge over your competitors....
What is SNOPA?
Social Networking Online Protection Act is the new bill introduced by Eliot Engel (NY-D) and Jan Schakowsky (IL-D). It is the first legislation in Congress that takes up the concern of pre-employment screenings by Facebook. The bill intends to deem this practice as an illegal act.
What will happen if SNOPA is Signed Into Law?
The employers would be banned from requiring their employees to provide confidential information including passwords and other login details to their social networking accounts.
If SNOPA...
Lots of people in the hotel industry have asked me that how they can leverage Facebook to get more room bookings. How they can convert their Facebook fans into room booking guests? In this article I will show you how you can use Facebook and other social media to gain more room bookings.
The number of people using Social Media is growing exponentially. Facebook is the most sought after social network these days. Facebook has over 900 million users. There is a growing population of hotel guests which refers to Facebook to manage their...
Google launched a new search algorithm update on Tuesday. You can check my article “Google’s New Search Algorithm to Target Webspam” I wrote the next day for details. The update now from Google is that it has given an official name to this update, The Penguin Update. So after Panda it is Penguin’s turn. Earlier this search algorithm update to target webspam was missing the name but like other Google updates it now has a name of its own.
The name of the update comes after the update itself came. But if you remember, it has...
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