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The word “Viral Marketing” is used rather loosely these days with anything that has anything to do with social media. I thought, a post listing the essential elements of what Viral Marketing is might be a good idea.
The essential components of any marketing campaign for it to be called a Viral Marketing Campaign are:
1. Sharing without explicit incentives. Viral campaigns are propagated by the very people who interact with the campaign an they do it without any explicit incentive. If you are getting a free burger to share a link on...
More and more restaurants are ditching pamphlets and Yellow page ads in favor of marketing on Internet. The reasons are simple:
1. Flexible budgets
2. Transparency and analytics
3. Return on investment
So the question as a restaurant owner is: How you go about marketing on Internet?
Here are a few steps to get you started:
1. Get a website if you don’t have one already. People like knowing about you before spending a family function at your restaurant. Try updating it regularly with what is going on and events/specials to come.
2. Setup...
Not more than 20 hours after filing for initial public offering, Facebook suffered an outage. In normal situations, it would not be counted for much. However, it becomes news when these types of outages are not listed as a risk factor in the filing application of a company like Facebook that have just applied for IPO.
Many Tweet on Twitter like the one “I was going to wish you a happy birthday but Facebook was down.” Shows that social networking geeks had have to turn their faces to Twitter or other Social Networking sites during this...
Only 8 years old social networking giant Facebook finally filed documents for its initial public offering last Wednesday. Facebook authorities filed the application online to Securities and Exchange Commission in Washington and will begin trading at Wall Street in the May 2012 if all goes as planned.
Facebook has not announced the number of shares offered and the price of each share. However, the company hopes to raise an amount of $5 billion through the initial public offering. According to the filing details, the net profit of Facebook in...
Pay per Click (PPC), is an advertising technique used to drive traffic to websites. PPC advertising only costs the ad sponsor when a person selects, or clicks, the advertisement, as the name suggests. If you never see traffic, you never have to pay for the service. It is a very good way to start generating leads. One of the key advantages of this method is that it is easily measurable and very flexible. You can monitor the results and try to improve the performance. PPC Advertising is touted in the online industry as the best solution that...
Hear ye! Hear ye!! Google+ has arrived…and is here to stay!!! The Google+ project intends to make “sharing on the web more like sharing in the real world”.
Google+ has taken over social media & gone viral in a short span of time. It has a much quicker growth-rate than other social networking sites like Facebook or Twitter, since millions of people already have Google accounts on Gmail, YouTube, etc.
So how can you get started with your Google+ account?
1. First, signing-up! If you don’t have an existing Google...
In today’s fast-paced world, everyone from a newbie in start-up business to a large business tycoon is always on the move. Why waste the time while you’re travelling, when you can use it productively?
We know it’s not always possible to carry your laptop, let alone your office computer, along with you everywhere you go. Also, wireless internet connections are not reliable everywhere, even though we hope & pray that they are! But always at your beck and call, no matter where you are, is your very own mobile phone. It helps you always...
The social media bug has bitten…and bitten hard!! People around the globe are updating statuses, posting pictures or videos, blogging, tweeting, following, sharing, commenting, liking…just about anything to stay connected with the social scene. Yes, it’s true; social networking has changed the way we live & communicate today!!
As of right now, celebrities from all walks of life & all corners of the world are using social media for public relations. So their audience is far more widespread than the not-so-famous. The statements...
Here we go again. Google has made a major change in their search algorithm. This time the focus is on page layout and making sure that people landing on pages via the search engine don’t just see ads but rather some useful content also.
As Matt Cuts explains in a post here this is to ensure that the user experience for people clicking through via Google Search is not deteriorated because of the clutter of ads that some websites show. I can think of a prime example- Mashable. While I love the websites’ content and read through...
In hope of increasing the number of fans on its huge social networking platform, Facebook founder Mark Zuckerberg announced new products to give the social network a huge makeover through integration with the digital music channel, Spotify and the much awaited feature called Timeline.
Timeline, the latest product from the social networking giant will provide a whole new look to the users profile by allowing them to upload photos and videos on the main profile page and sharing the best moments and posts without having to navigate to the other...
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